Schwarzkopf’s göt2b Glued 2-In-1 Spray Wax was named Product of the Year 2022 in the Hair Styling category, in the largest consumer-voted award for product innovation.

Winners are determined by 40,000 American shoppers through a national survey conducted by Kantar, a global leader in consumer research. Schwarzkopf is a Henkel brand.

The annual Product of the Year Awards are a go-to resource for those looking to find some of the best new products on the market.

Mike Nolan, Global CEO of Product of the Year Management, says, “Given the continued flux and uncertainty over the past two years, we’re prouder than ever to provide consumers with the vote of 40,000 fellow shoppers as a guide they can trust when making important purchase decisions for themselves and their families.”

Nolan adds, “One of the great strengths of Product of the Year is that we champion manufacturers for putting forward products that reflect the latest trends and offer consumers the solutions they’re looking for.”

Melinda Johnson, Marketing Director, Hair at Henkel North America, comments, “We innovated the hair styling market by introducing got2b® glued® Spray Wax, which is the first dual finish spray wax, allowing consumers to achieve two different looks with just one product. In an extremely competitive industry, we’re grateful for the opportunity to leverage the iconic Product of the Year red seal to help us stand out to consumers in the saturated market.”

As a resource for shoppers nationwide, the 2022 Product of the Year winners are highlighted in a shoppable article created in partnership with WomansDay.com, the online destination for the Hearst-owned Woman’s Day brand, and Ensemble IQ, a premier business intelligence resource with revered publications including Progressive Grocer, Store Brands, Drug Store News and Convenience Store News.